Excellence in business communication /
By: Thill, John V
.
Contributor(s): Bovée, Courtland L
.
Publisher: New York : McGraw-Hill, c1993Edition: 2nd ed.Description: xix, 542 p. : col. ill. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0070068674; 9780070068674 :.Subject(s): Business communication -- United States -- Case studies | Business CommunicationDDC classification: 658.45 Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Includes bibliographical references and indexes.
Foundations of business communication -- The writing process -- Letters, memos, and other brief messages -- Reports and proposals -- Employment messages -- Oral communication -- Special types of business communication -- Appendixes.
Basic principles are combined with real-world situations featuring actual companies, to simulate job experience for students. Each chapter presents a dilemma-solving exercise, along with a selection of alternatives, and advice from professionals on successful business communication.