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Marketing in travel and tourism /
By: Middleton, Victor T. C
.
Publisher: Oxford ; Boston : Butterworth-Heinemann, 1994Edition: 2nd ed.Description: xii, 393 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0750609737; 9780750609739:.Subject(s): Tourism -- MarketingDDC classification: 338.4791 Summary: Exploring the principles of marketing as they are applied to the travel and tourism industry, this revised text includes new chapters on campaign planning and performance evaluation. Case studies illustrate the book, drawn from recent practices in countries including the USA, Canada and Australia.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 338.4791 MID (Browse shelf(Opens below)) | 1 | Available | 0034115 | ||
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ATU Sligo Yeats Library Main Lending Collection | 338.4791 MID (Browse shelf(Opens below)) | 2 | Available | 0034715 | ||
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ATU Sligo Yeats Library Main Lending Collection | 338.4791 MID (Browse shelf(Opens below)) | 3 | Available | 0036051 | ||
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ATU Sligo Yeats Library Main Lending Collection | 338.4791 MID (Browse shelf(Opens below)) | 4 | Available | 0045295 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 338.4791 MID (Browse shelf(Opens below)) | 5 | Available | M025690 |
Total holds: 0
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| 338.4791 MCW Residential tourism : (de)constructing paradise / | 338.4791 MED Managing tourism / | 338.4791 MED Managing tourism / | 338.4791 MID Marketing in travel and tourism / | 338.4791 MID Marketing in travel and tourism / | 338.4791 MID Marketing in travel and tourism / | 338.4791 MID Marketing in travel and tourism / |
Includes bibliographical references (p. [377]-381) and index.
Exploring the principles of marketing as they are applied to the travel and tourism industry, this revised text includes new chapters on campaign planning and performance evaluation. Case studies illustrate the book, drawn from recent practices in countries including the USA, Canada and Australia.