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Research for marketing /
By: Baker, Michael J.
Publisher: Houndmills, Basingstoke, Hampshire : Macmillan Education, 1991Description: xv, 330 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0333470206 (cased) :; 9780333470213:; 0333470214 (pbk) :.Subject(s): Marketing research
DDC classification: 658.83 Summary: An explication of the principles and practices on which a successful marketing strategy depends, this book starts with a consideration of the problems that researchers encounter and proceeds to cover areas such as presentation, research design, sampling and the use of information systems.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Withdrawn | 658.83 (Browse shelf(Opens below)) | 1 | Available | 0034596 |
Total holds: 0
Includes bibliographical references and index.
An explication of the principles and practices on which a successful marketing strategy depends, this book starts with a consideration of the problems that researchers encounter and proceeds to cover areas such as presentation, research design, sampling and the use of information systems.