Contemporary marketing research /

By: McDaniel, Carl D .

Contributor(s): Gates, Roger H, 1942-.

Publisher: Minneapolis/St. Paul : West Pub. Co., c1996Edition: 3rd ed.Description: xxxii, 783 [37] p. : ill. (some col.) ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0314061223 (alk. paper); 9780314061225.Subject(s): Marketing research

DDC classification: 658.83

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Standard Loan	ATU Sligo Yeats Library Main Lending Collection	658.83 (Browse shelf(Opens below))	1	Available		0034668

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Previous	658.827019 GAB Brand psychology : consumer perceptions, corporate reputations /	658.83 Successful marketing research : the complete guide to getting and using essential information about your customers and competitors /	658.83 Research for marketing /	658.83 Contemporary marketing research /	658.83 Marketing research : measurement and method : a text with cases /	658.83 Marketing research : measurement and method : a text with cases /	658.83 Marketing research	Next

Includes bibliographical references (p. [E1]-E13) and index.

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Contemporary marketing research /

By: McDaniel, Carl D.

Contributor(s): Gates, Roger H, 1942-.

Browsing ATU Sligo Yeats Library shelves, Shelving location: Main Lending Collection Close shelf browser (Hides shelf browser)

By: McDaniel, Carl D .