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Principles of services marketing /
By: Palmer, Adrian (Adrian James).
Publisher: London ; New York : McGraw-Hill, c1994Description: xvi, 345 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0077077466 :; 9780077077464 :.Subject(s): Marketing -- Management
| Service industries -- MarketingDDC classification: 658.8 Summary: Provides comprehensive coverage of the issues involved in effective marketing within this varied and dynamic sector of the economy. The service sector is clearly differentiated from the primary and manufacturing sectors and its special characteristics addressed.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.8 PAL (Browse shelf(Opens below)) | 1 | Available | 0034729 | ||
|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.8 PAL (Browse shelf(Opens below)) | 2 | Available | M025684 |
Total holds: 0
Includes bibliographical references (p. [331]-340) and index.
Provides comprehensive coverage of the issues involved in effective marketing within this varied and dynamic sector of the economy. The service sector is clearly differentiated from the primary and manufacturing sectors and its special characteristics addressed.