Image from Amazon.com
Introduction to marketing communication : an integrated approach
By: Burnett, John.
Contributor(s): Moriarty, Sandra.
Publisher: Prentice-Hall 1997Description: xxxv,659p.Content type: text Media type: unmediated Carrier type: volumeISBN: 0132690853; 9780132690850 :.Subject(s): COMMUNICATION IN MARKETING
| Communication in marketing | ADVERTISING CAMPAIGNS | Advertising campaignsDDC classification: 658.8 Summary: In this work, international examples acknowledge that integrated marketing communication exists and is practiced throughout the global community. Real-world profiles of young executives describe a variety of jobs, career paths and views on how to get ahead in marketing communication.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.8 BUR (Browse shelf(Opens below)) | 1 | Available | 0036383 |
Total holds: 0
Includes index
In this work, international examples acknowledge that integrated marketing communication exists and is practiced throughout the global community. Real-world profiles of young executives describe a variety of jobs, career paths and views on how to get ahead in marketing communication.