European perspectives on consumer behaviour /
Contributor(s): Lambkin, Mary
.
Publisher: London ; New York : Prentice Hall, 1998Description: xvi, 432 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0135523826 (pbk.); 9780135523827:.Subject(s): Consumer behavior -- Europe | Consumer behavior | Consumer behavior -- Research -- EuropeDDC classification: 658.8342094 Summary: This text presents a selection of seminal contributions by European scholars on the subject of consumer behaviour and reflects the richness and variety of consumer research currently going on around the European continent.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Withdrawn | 658.8342094 (Browse shelf(Opens below)) | 1 | Available | 0036403 |
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| 658.8342 GUN Consumer profiles : an introduction to psychographics / | 658.8342 HOY Consumer behavior / | 658.8342 SCH Consumer behavior / | 658.8342094 European perspectives on consumer behaviour / | 658.839417 DOM Marketing research in Ireland : theory and practice / | 658.84 Direct marketing / | 658.84 Direct marketing management / |
Includes bibliographical references and index.
This text presents a selection of seminal contributions by European scholars on the subject of consumer behaviour and reflects the richness and variety of consumer research currently going on around the European continent.
Includes bibliographies and index