The Marketing of tourism products : concepts, issues, and cases /
Contributor(s): Seaton, A. V
| Bennett, M. M. (Marion M.)
.
Publisher: London ; Boston, Mass. : International Thomson Business Press, 1996Edition: 1st ed.Description: xx, 540 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0412573202 (pbk.); 9780412573200:.Subject(s): Tourism -- Marketing![](/opac-tmpl/bootstrap/images/filefind.png)
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ATU Sligo Yeats Library Withdrawn | 338.4791 (Browse shelf(Opens below)) | 1 | Available | 0041704 | ||
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Includes bibliographical references and index.
Marketing Tourism Products explains the role of marketing within tourism management and the related areas of leisure and hospitality management.