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Principles of marketing /
Publisher: London : Prentice-Hall Europe, 1999Edition: 2nd European ed.Description: xxiii, 1031 p. : ill. (some col.) ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0132622548 (pbk); 9780132622547:.Subject(s): Marketing
| Marketing -- EuropeDDC classification: 658.8 Summary: This is a comprehensive, broad-based and challenging introductory text which describes and analyses the basic concepts and strategic role of marketing and its practical application in managerial decision-making.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.8 (Browse shelf(Opens below)) | 1 | Available | M021814 | ||
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ATU Sligo Yeats Library Main Lending Collection | 2 | Available | 0036704 | |||
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ATU Sligo Yeats Library Main Lending Collection | 658.8 (Browse shelf(Opens below)) | 3 | Available | 0043022 | ||
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ATU Sligo Yeats Library Withdrawn | 658.8 (Browse shelf(Opens below)) | 4 | Available | 0043023 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.8 (Browse shelf(Opens below)) | 5 | Available | M015675 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.8 KOT (Browse shelf(Opens below)) | 6 | Available | M025704 |
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Includes indexes.
This is a comprehensive, broad-based and challenging introductory text which describes and analyses the basic concepts and strategic role of marketing and its practical application in managerial decision-making.