Marketing plans how to prepare them : how to use them
By: McDonald, Malcolm.
Contributor(s): CAM Foundation | Institute of Marketing.
Publisher: Butterworth-Heinemann 1995Edition: 3rd ed.Description: xiii, 485, [5] p.Content type: text Media type: unmediated Carrier type: volumeISBN: 075062213X; 9780750622134:.Subject(s): MARKETING--MANAGEMENT | Marketing | Marketing -- PlanningDDC classification: 658.802Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan | ATU Sligo Yeats Library Withdrawn | 658.802 (Browse shelf(Opens below)) | 1 | Available | 0036790 |
Total holds: 0
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"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation"