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Services marketing : a strategic approach /
By: Gonçalves, Karen P
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Publisher: Upper Saddle River, NJ : Prentice Hall, 1998Description: xiii, 225 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0131065270; 9780131065277:.Subject(s): Service industries -- United States -- Marketing | Service industries -- Marketing | MarketingDDC classification: 658.802
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Withdrawn | 658.802 GON (Browse shelf(Opens below)) | 1 | Available | 0038143 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.802 GON (Browse shelf(Opens below)) | 3 | Available | 0088435 |
Total holds: 0
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| 658.802 FUL Sustainable marketing : managerial-ecological issues / | 658.802 GEN Marketing plan template & example : [how to write a marketing plan] / | 658.802 GIL Strategic marketing planning / | 658.802 GON Services marketing : a strategic approach / | 658.802 GRA The green marketing manifesto / | 658.802 HAN Marketing for the non-profit sector / | 658.802 HAN Marketing for the non-profit sector / |
Includes bibliographical references and index.