Business research methods /
By: Bryman, Alan.
Contributor(s): Bell, Emma.
Publisher: Oxford : Oxford University Press, 2015Edition: 4th edition.Description: xxxvi, 778 pages : colour illustrations ; 27 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9780199668649; 9780199668649:; 0199668647.Subject(s): Business -- Research -- MethodologyDDC classification: 650.072Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 650.072 BRY (Browse shelf(Opens below)) | Available | 0065408 |
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650.072 BEL Business research methods / | 650.072 BEL Business research methods / | 650.072 BEL Business research methods / | 650.072 BRY Business research methods / | 650.072 COL Business research : a practical guide for undergraduate & postgraduate students / | 650.072 SAU Research methods for business students / | 650.072 SAU Research methods for business students / |
Includes bibliographical references (pages 731-757) and indexes.
The nature and process of business research -- Business research strategies -- Research designs -- Planning a research project and formulating research questions -- Getting started : reviewing the literature -- Ethics and politics in business research -- The nature of quantitative research -- Sampling in quantitative research -- Structured interviewing -- Self-completion questionnaires -- Asking questions -- Structured observation -- Content analysis -- Secondary analysis and official statistics -- Quantitative data analysis -- Using IBM SPSS statistics -- The nature of qualitative research -- Sampling in qualitative research -- Ethnography and participant observation -- Interviewing in qualitative research -- Focus groups -- Language in qualitative research -- Documents as sources of data -- Qualitative data analysis -- Computer-assisted qualitative data analysis : using NVivo -- Breaking down the quantitative/qualitative divide -- Mixed methods research : combining quantitative and qualitative research -- E-research : Internet research methods -- Writing up business research.
An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.