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Business research methods /

By: Bryman, Alan.
Contributor(s): Bell, Emma, 1968-.
Publisher: Oxford : Oxford University Press, 2015Edition: 4th edition.Description: xxxvi, 778 pages : colour illustrations ; 27 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9780199668649; 9780199668649:; 0199668647.Subject(s): Business -- Research -- MethodologyDDC classification: 650.072
Contents:
The nature and process of business research -- Business research strategies -- Research designs -- Planning a research project and formulating research questions -- Getting started : reviewing the literature -- Ethics and politics in business research -- The nature of quantitative research -- Sampling in quantitative research -- Structured interviewing -- Self-completion questionnaires -- Asking questions -- Structured observation -- Content analysis -- Secondary analysis and official statistics -- Quantitative data analysis -- Using IBM SPSS statistics -- The nature of qualitative research -- Sampling in qualitative research -- Ethnography and participant observation -- Interviewing in qualitative research -- Focus groups -- Language in qualitative research -- Documents as sources of data -- Qualitative data analysis -- Computer-assisted qualitative data analysis : using NVivo -- Breaking down the quantitative/qualitative divide -- Mixed methods research : combining quantitative and qualitative research -- E-research : Internet research methods -- Writing up business research.
Summary: An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 650.072 BRY (Browse shelf(Opens below)) Available 0065408
Total holds: 0

Includes bibliographical references (pages 731-757) and indexes.

The nature and process of business research -- Business research strategies -- Research designs -- Planning a research project and formulating research questions -- Getting started : reviewing the literature -- Ethics and politics in business research -- The nature of quantitative research -- Sampling in quantitative research -- Structured interviewing -- Self-completion questionnaires -- Asking questions -- Structured observation -- Content analysis -- Secondary analysis and official statistics -- Quantitative data analysis -- Using IBM SPSS statistics -- The nature of qualitative research -- Sampling in qualitative research -- Ethnography and participant observation -- Interviewing in qualitative research -- Focus groups -- Language in qualitative research -- Documents as sources of data -- Qualitative data analysis -- Computer-assisted qualitative data analysis : using NVivo -- Breaking down the quantitative/qualitative divide -- Mixed methods research : combining quantitative and qualitative research -- E-research : Internet research methods -- Writing up business research.

An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.

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