Social media marketing : a strategic approach /
By: Barker, Melissa S [author.].
Contributor(s): Barker, Donald [author.] | Bormann, Nicholas F [author.] | Roberts, Mary Lou [author.] | Zahay, Debra L [author.].
Publisher: Australia ; Boston, MA : Cengage Learning, 2017Edition: Second edition.Description: xv, 330 pages : colour illustrations ; 28 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9781305502758; 9781305502758:; 1305502752.Subject(s): Internet advertising | Viral marketing | Social media
| Internet marketing | MarketingDDC classification: 658.872 BAR | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.872 BAR (Browse shelf(Opens below)) | 1 | Available | 0065633 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.872 BAR (Browse shelf(Opens below)) | 2 | Available | 0065634 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.872 BAR (Browse shelf(Opens below)) | 3 | Available | 0065632 |
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Includes bibliographical references and index.
Chapter 1. The role of social media marketing -- Chapter 2. Goals and strategies -- Chapter 3. Identifying Target Audiences -- Chapter 4. Rules of engagement for SMM -- Chapter 5. Social media platforms and social networking series -- Chapter 6. Microblogging -- Chapter 7. Content creation and sharing: Blogging, streaming video, podcasts, and webinars -- Chapter 8. Video marketing -- Chapter 9. Marketing on photo sharing sites -- Chapter 10. Discussion, news, social bookmarking, and Q & A sites -- Chapter 11. Content marketing: Publishing articles, white papers, and e-books -- Chapter 12. Mobile marketing on social networks -- Chapter 13. Social media monitoring -- Chapter 14. Tools for managing the social media marketing effort -- Chapter 15. Social media marketing plan -- Appendix: XYZ Coffee Company social media marketing plan.
This edition summarises many of today's best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media.