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The art of digital marketing : the definitive guide to creating strategic, targeted and measurable online campaigns /

By: Dodson, Ian [author.].
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2016]Description: viii, 385 pages : illustrations ; 26 cm.Content type: text | text | still image Media type: computer | unmediated Carrier type: online resource | volumeISBN: 9781119265702:.Subject(s): Internet marketing | Strategic planning | Marketing -- ManagementDDC classification: 658.872
Contents:
Preface -- An introduction to digital marketing -- Search Engine Optimization -- Pay Per Click -- Digital Display Advertising -- email marketing -- Social media marketing : part 1 -- Social media marketing : part 2 -- Mobile marketing -- Analytics -- Strategy and planning -- Conclusion -- Acknowledgments -- Glossary -- Additional resources -- About the Digital Marketing Institute -- About the author -- Index.
Summary: The premier guide to digital marketing that works, and a solid framework for success, this title is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer.
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Includes index.

Preface -- An introduction to digital marketing -- Search Engine Optimization -- Pay Per Click -- Digital Display Advertising -- email marketing -- Social media marketing : part 1 -- Social media marketing : part 2 -- Mobile marketing -- Analytics -- Strategy and planning -- Conclusion -- Acknowledgments -- Glossary -- Additional resources -- About the Digital Marketing Institute -- About the author -- Index.

The premier guide to digital marketing that works, and a solid framework for success, this title is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer.

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