100 things every designer needs to know about people /
By: Weinschenk, Susan.
Series: Voices that matter: Publisher: Berkeley, CA : New Riders, 2011Description: xi, 242 pages : illustrations (chiefly color) ; 23 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9780321767530; 9780321767530:; 0321767535.Subject(s): Design -- Psychological aspects | Memory
| Web sites -- Design | Psychology | Perception | Decision making | Thought and thinking | Motivation (Psychology)DDC classification: 745.2019 WEI | Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 745.2019 WEI (Browse shelf(Opens below)) | Available | 0062462 |
Includes bibliographical references (pages 225-234) and index.
How people see -- How people read -- How people remember -- How people think -- How people focus their attention -- What motivates people -- People are social animals -- How people feel -- People make mistakes -- How people decide.
If you want to design intuitive and engaging web sites, apps, print materials or products, then you need to know the psychology that underlies people's behavior. This book explores both the foundational and the latest research in the psychology of the conscious mind and applies it to design.