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The father of spin : Edward L. Bernays & the birth of public relations /
By: Tye, Larry.
Publisher: New York : Henry Holt, 2002Description: xi, 290 pages : illustrations ; 24 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 0805067892; 9780805067897; 9780805067897.Subject(s): Bernays, Edward L., 1891-1995 | Public relations consultants -- United States -- Biography | Public relations -- United States -- History -- 20th centuryDDC classification: 659.2092 TYE
Contents:
Starting with symbols -- Lighting up America -- The big think -- Setting the spin -- Rationale for a profession -- Getting personal -- At the office -- Going to war -- Uncle Sigi -- The Cambridge years -- A questions of paternity.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 659.2092 TYE (Browse shelf(Opens below)) | Available | 0062587 |
Total holds: 0
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Includes bibliographical references (pages 271-277) and index.
Starting with symbols -- Lighting up America -- The big think -- Setting the spin -- Rationale for a profession -- Getting personal -- At the office -- Going to war -- Uncle Sigi -- The Cambridge years -- A questions of paternity.