Semiotics of happiness : rhetorical beginnings of a public problem /
By: Frawley, Ashley.
Series: Advances in semiotics: Publisher: London : Bloomsbury, 2016Description: vii, 225 pages : illustrations, charts ; 24 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 1350004766; 9781350004764:; 9781350004764.Subject(s): Happiness | Rhetoric -- Social aspects | Semiotics | Semiotics -- Social aspects | SociolinguisticsDDC classification: 302.1Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 302.1 FRA (Browse shelf(Opens below)) | Available | 0062610 |
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Includes bibliographical references (page 195-219) and index.
Preface -- Acknowledgements -- The 'problem' of happiness -- A hospitable context for claims-making -- The rhetoric of social problems -- Claims-makers and the news -- Happiness : from prehistory to paradox -- The problem lies within -- Owning happiness -- Happiness expertise -- The rhetoric of happiness -- The inventory of a problem.
This volume examines the rise of 'happiness' (and its various satellite terminologies) as a social and political semiotic, exploring its origins in America and subsequent spread into the UK and across the globe.