Evaluating the use of social marketing as a tool to affect people's attitudes towards water safety, in particular for the use of the Land PAWS programme in Irish national schools /
By: Foden, Oisín
.
Contributor(s): McCaffrey, Patricia [supervisor].
Series: Master of Science in Marketing, 2017; M. Sc. in Marketing, 2017.Publisher: 2017Description: p.Subject(s): Marketing | Aquatic sports -- Safety measures | Swimming for children -- Safety measures | Social marketingDissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2017
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Library Use Only
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ATU Sligo Yeats Library Research Collection | Not for Loan | M028237 |
Total holds: 0
Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2017