Are women stereotyped in adverts on Irish television channels & do Irish women feel the current adverts represent them? /
By: Curran, Barbara
.
Contributor(s): Sparks, Christopher [supervisor].
Series: Master of Science in Marketing, 2017; M. Sc. in Marketing, 2017.Publisher: 2017Description: p.Subject(s): Marketing | Gender identity in advertising | Stereotypes (Social psychology) in advertising -- Ireland | Sex role on television | Stereotypes (Social psychology) on television -- IrelandDissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2017
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Library Use Only
|
ATU Sligo Yeats Library Research Collection | Not for Loan | M028238 |
Total holds: 0
Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2017