User research : a practical guide to designing better products and services /
By: Marsh, Stephanie [author.].
Publisher: London : KoganPage, 2018Description: ix, 277 pages : illustrations ; 24 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 0749481048; 9780749481049:; 9780749481049.Subject(s): Consumers -- Research -- Methodology | Internet users -- Research -- Methodology | User-centered system design | Customer relations | Human-computer interactionDDC classification: 658.834 MAR Summary: Many businesses are based on creating desirable experiences, products and services for users. However in spite of this, companies often fail to consider the end user - the customer - in their planning and development processes. As a result, organisations find themselves spending huge sums of money creating products and services that, quite simply, don't work. User experience research, also known as UX research, focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies. 'User Research' is a practical guide that shows readers how to use the vast array of user research methods available.| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.834 MAR (Browse shelf(Opens below)) | Available | 0062700 |
Browsing ATU Sligo Yeats Library shelves, Shelving location: Main Lending Collection Close shelf browser (Hides shelf browser)
|
|
No cover image available |
|
|
|
|
||
| 658.834 Do it yourself Marketing Research. | 658.834 Do it yourself Marketing Research. | 658.834 HANDBOOK OF CONSUMER MOTIVATIONS. | 658.834 MAR User research : a practical guide to designing better products and services / | 658.8340285 SPO Digital analytics for marketing / | 658.8340285 SPO Digital analytics for marketing / | 658.8342 MARKETING; A BEHAVIOURAL ANALYSIS. 2NED EDITION. |
Includes bibliographical references and index.
Many businesses are based on creating desirable experiences, products and services for users. However in spite of this, companies often fail to consider the end user - the customer - in their planning and development processes. As a result, organisations find themselves spending huge sums of money creating products and services that, quite simply, don't work. User experience research, also known as UX research, focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies. 'User Research' is a practical guide that shows readers how to use the vast array of user research methods available.