Predictably irrational : the hidden forces that shape our decisions /
By: Ariely, Dan [author.].
Publisher: New York : Harper, 2009Edition: Revised and expanded edition.Description: xxii, 349 pages : illlustrations ; 20 cm.Content type: text | text Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9780061854545; 9780061854545:; 0061854549; 9780061353246; 0061353248.Other title: Hidden forces that shape our decisions.Subject(s): Consumer behavior | Economics -- Psychological aspects | Judgment | Decision making | Reasoning (Psychology)DDC classification: 153.83Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 153.83 ARI (Browse shelf(Opens below)) | Available | 0063224 |
Includes bibliographical references (p. [345]-353) and index.
Introduction -- The truth about relativity -- The fallacy of supply and demand -- The cost of zero cost -- The cost of social norms -- The power of a free cookie -- The influence of arousal -- The problem of procrastination and self-control -- The high price of ownership -- Keeping doors open -- The effcet of expectations -- The pwoer of price -- The cycle of distrust -- The context of our character : part I -- The context of our charcter : part II -- Beer and free lunches -- Thanks -- List of collaborators.
Why do smart people make irrational decisions every day? The answers will surprise you. 'Predictably Irrational' is an intriguing, witty and utterly original look at why we all make illogical decisions.