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Hooked : how to build habit-forming products /
By: Eyal, Nir.
Publisher: New York : Portfolio/Penguin, 2014Description: 242 pages : illustrations ; 25 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9781591847786; 9781591847786:; 1591847788; 9780670069323; 0670069329.Subject(s): New products | Product design | Consumer behavior | New products -- Marketing | Consumers' preferences | Consumer behavior -- Psychological aspectsDDC classification: 658.575 EYA
Contents:
The habit zone -- Trigger -- Action -- Variable reward -- Investment -- What are you going to do with this? -- Case study : the Bible app -- Habit testing and where to look for habit-forming opportunities.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.575 EYA (Browse shelf(Opens below)) | Available | 0063267 |
Total holds: 0
Includes bibliographical references (pages 225-242).
The habit zone -- Trigger -- Action -- Variable reward -- Investment -- What are you going to do with this? -- Case study : the Bible app -- Habit testing and where to look for habit-forming opportunities.