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Recent advances in tourism marketing research /

Contributor(s): Fesenmaier, Daniel R | O'Leary, Joseph T | Uysal, Muzaffer.
Publisher: New York : Haworth Press, c1996Description: xvii, 279 p. : ill. ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 156024836X (alk. paper); 9781560248361.Uniform titles: Journal of travel & tourism marketing ; volume 5, numbers 1/2 & 3 1996 Subject(s): Tourism -- Marketing -- ResearchDDC classification: 338.4791
Contents:
Capturing the moments: concerns of in situ leisure research / William P. Stewart, R. Bruce Hull -- Revealing socially constructed knowledge through quasi-structure interviews and grounded theory analysis / Roger Riley -- Tourists' images of a destination--an alternative analysis / Graham M.S. Dann -- Modeling vacation destination decisions: a behavioral approach / Ercan Sirakaya, Robert W. McLellan, Muzaffer Uysal -- Consumer-defined dimensions for the escorted tour industry segment: expectations, satisfactions, and importance / Charles R. Duke, Margaret A. Persia -- Major determinanats of international tourism demand for South Korea: inclusion of marketing variable / Choon-Ki Lee -- A Neural network approach to discrete choice modeling / Jiann-Min Jeng, Daniel R. Fesenmaier -- SURE estimation of tourism demand system model: U.S. case / Sung Soo Pyo, Muzaffer Uysal, John T. Warner -- Leisure market segmentation: an integrated preferences constraints-based approach / Marcus P. Stemerding [et al.] -- Cojoint analysis of downhill skiers used to improve data collection for market segmentation / Barbara A. Carmichael -- Performance-importance analysis of escorted tour evaluations / Charles R. Duke, Margaret A. Persia -- Importance-performance and segmentation: where do we go from here? / Jerry J. Vaske [et al.] -- The Respondent specific method: a new approach to conversion research / Stanley C. Plog, Anne Adams -- A New direction / Gordon D. Taylor.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Withdrawn 338.4791 FES (Browse shelf(Opens below)) 1 Available 0039748
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 338.4791 FES (Browse shelf(Opens below)) 2 Available 0068158
Total holds: 0

Includes bibliographical references and index.

Capturing the moments: concerns of in situ leisure research / William P. Stewart, R. Bruce Hull -- Revealing socially constructed knowledge through quasi-structure interviews and grounded theory analysis / Roger Riley -- Tourists' images of a destination--an alternative analysis / Graham M.S. Dann -- Modeling vacation destination decisions: a behavioral approach / Ercan Sirakaya, Robert W. McLellan, Muzaffer Uysal -- Consumer-defined dimensions for the escorted tour industry segment: expectations, satisfactions, and importance / Charles R. Duke, Margaret A. Persia -- Major determinanats of international tourism demand for South Korea: inclusion of marketing variable / Choon-Ki Lee -- A Neural network approach to discrete choice modeling / Jiann-Min Jeng, Daniel R. Fesenmaier -- SURE estimation of tourism demand system model: U.S. case / Sung Soo Pyo, Muzaffer Uysal, John T. Warner -- Leisure market segmentation: an integrated preferences constraints-based approach / Marcus P. Stemerding [et al.] -- Cojoint analysis of downhill skiers used to improve data collection for market segmentation / Barbara A. Carmichael -- Performance-importance analysis of escorted tour evaluations / Charles R. Duke, Margaret A. Persia -- Importance-performance and segmentation: where do we go from here? / Jerry J. Vaske [et al.] -- The Respondent specific method: a new approach to conversion research / Stanley C. Plog, Anne Adams -- A New direction / Gordon D. Taylor.

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