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International marketing /
By: Ghauri, Pervez N [author.].
Contributor(s): Cateora, Philip R [author.].
Publisher: New York : McGraw-Hill Higher Education, 2014Edition: 4th edition.Description: xxvii, 635 pages : color illustrations, color maps ; 28 cm.Content type: text | text | still image | cartographic image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9780077148157; 9780077148157:; 0077148150.Subject(s): Export marketing | Marketing
DDC classification: 658.84 GHA Summary: The fourth edition of 'International Marketing' provides a complete introduction to international marketing in the 21st century.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.84 GHA (Browse shelf(Opens below)) | Available | 0062890 |
Total holds: 0
Includes bibliographical references and index.
The fourth edition of 'International Marketing' provides a complete introduction to international marketing in the 21st century.