Includes index.

Section I. Dealing with current crises. Securing America's international business future (with P. Dickson) -- The cost of terrorism keeps on rising -- The U.S. Senate report on torture -- Anti-corruption war -- The Volkswagen crisis -- Of Crimea and punishment -- Terrorism and international business -- Hungary's unacknowledged leadership -- Section II. International innovations. International marketing after macro disruption -- In need of honorable merchants -- Shame factor can curb bad behavior in firms and thoughts on the world economic forum -- Achieving "Glocal" success -- Innovation in developing economies -- How companies can befriend a trend -- Eagles fly but don't always soar -- Section III. International marketing and freedom. Why international marketing strengthens freedom -- The cost and obstacles for freedom -- Parallel parking and national security -- Too much information for Germans and Americans -- Trust: a tool to defeat corruption -- Guilt or competition: wining the cyber-espionage war -- The European prayer of Saint Augustine -- Section IV. Our daily lives with a global perspective. International health care of the future : the evolution of the doctor -- Super Bowl versus Olympics : discerning the marketing differences -- Is it just me? -- Royal wedding -- What we should be teaching kids that is not found in heavy books -- Assault at the cathedral -- Why the trans-Atlantic trade and investment partnership is more important than TPP -- The World Trade Organization (WTO) : challenges and solution -- Does the WTO contribute to world trade? -- A moral dilemma : understand the challenges of sourcing from the international market.