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The service innovation handbook : action-oriented creative thinking toolkit for service organizations : templates - cases - capabilities /

By: Kimbell, Lucy.
Publisher: Amsterdam, Netherlands : BIS Publishers, 2014Description: 240 pages : illustrations ; 24 x 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9789063693534; 9063693532.Subject(s): Customer services -- Handbooks, manuals, etc | Service industries -- Management | Management -- Handbooks, manuals, etcDDC classification: 658.812 KIM
Contents:
Getting ready -- Contexts, strategies, value creation -- Behaving and experiencing -- Exploring and analyzing -- Inspiring and generating -- Prototyping and playing design games -- Understanding impact -- Organizing for service innovation.
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Includes bibliographical references (pages 233-238) and index.

Getting ready -- Contexts, strategies, value creation -- Behaving and experiencing -- Exploring and analyzing -- Inspiring and generating -- Prototyping and playing design games -- Understanding impact -- Organizing for service innovation.

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