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Pitch anything : an innovative method for presenting, persuading and winning the deal /

By: Klaff, Oren.
Publisher: New York : McGraw-Hill, 2011Description: 225 pages ; 26 cm.Content type: text | text Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9780071752855; 9780071752855:; 0071752854.Subject(s): Sales presentations | Business presentations | Persuasion (Psychology) | Business communicationDDC classification: 658.452 KLA
Contents:
The pitch method -- Frame control -- Status -- Pitching your big idea -- Frame stacking and hot cognitions -- Eradicating neediness -- Case study: the airport deal -- Get in the game.
Summary: A successful venture capitalist explains how to craft and deliver a winning pitch by tapping into the evolutionary power of the human brain! Using neuroeconomics, the study of how the brain makes decisions, Oren Klaff reveals his S.T.R.O.N.G method which is organized to manipulate your audience's brain to get the outcome you want.
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Includes index.

The pitch method -- Frame control -- Status -- Pitching your big idea -- Frame stacking and hot cognitions -- Eradicating neediness -- Case study: the airport deal -- Get in the game.

A successful venture capitalist explains how to craft and deliver a winning pitch by tapping into the evolutionary power of the human brain! Using neuroeconomics, the study of how the brain makes decisions, Oren Klaff reveals his S.T.R.O.N.G method which is organized to manipulate your audience's brain to get the outcome you want.

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