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Planning, implementing, and evaluating health promotion programs : a primer /

By: McKenzie, James F, 1948- [author.].
Contributor(s): Neiger, Brad L [author.] | Thackeray, Rosemary [author.].
Publisher: USA : Pearson, 2017Edition: 7th edition.Description: xviii, 478 pages : illlustrations ; 27 cm.Content type: text | text Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9780134219929; 9780134219929:; 0134219929.Other title: Health promotion programs.Subject(s): Health promotion | Health promotion -- United States | Health planning | Health education -- United States | Health education | Health planning -- United StatesDDC classification: 613.0973 MCK
Contents:
Health education, health promotion, health education specialists, and program planning -- Starting the planning process -- Models for program planning in health promotion -- Assessing needs -- Measurement, measures, measurement instruments and sampling -- Mission statement, goals, and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Community organizing and community building -- Identification and allocation of resources -- Marketing : developing programs that respond to the wants and needs of the priority population -- Implementation : strategies and associated concerns -- Evaluation : an overview -- Evaluation approaches and designs -- Data analysis and reporting.
Summary: 'Planning, Implementing, and Evaluating Health Promotion Programs' provides students with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Seventh Edition features updated information throughout, including the new Responsibilities and Competencies generated from the Health Education Specialist Practice Analysis-2015 (HESPA-2015), and reflects the latest trends in the field.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 613.0973 MCK (Browse shelf(Opens below)) Available 0081103
Total holds: 0

Includes bibliographical references (pages 443-458) and indexes.

Health education, health promotion, health education specialists, and program planning -- Starting the planning process -- Models for program planning in health promotion -- Assessing needs -- Measurement, measures, measurement instruments and sampling -- Mission statement, goals, and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Community organizing and community building -- Identification and allocation of resources -- Marketing : developing programs that respond to the wants and needs of the priority population -- Implementation : strategies and associated concerns -- Evaluation : an overview -- Evaluation approaches and designs -- Data analysis and reporting.

'Planning, Implementing, and Evaluating Health Promotion Programs' provides students with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Seventh Edition features updated information throughout, including the new Responsibilities and Competencies generated from the Health Education Specialist Practice Analysis-2015 (HESPA-2015), and reflects the latest trends in the field.

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