Planning, implementing, and evaluating health promotion programs : a primer /
By: McKenzie, James F [author.].
Contributor(s): Neiger, Brad L [author.] | Thackeray, Rosemary [author.].
Publisher: USA : Pearson, 2017Edition: 7th edition.Description: xviii, 478 pages : illlustrations ; 27 cm.Content type: text | text Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9780134219929; 9780134219929:; 0134219929.Other title: Health promotion programs.Subject(s): Health promotion | Health promotion -- United States | Health planning | Health education -- United States | Health education | Health planning -- United StatesDDC classification: 613.0973 MCKItem type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 613.0973 MCK (Browse shelf(Opens below)) | Available | 0081103 |
Includes bibliographical references (pages 443-458) and indexes.
Health education, health promotion, health education specialists, and program planning -- Starting the planning process -- Models for program planning in health promotion -- Assessing needs -- Measurement, measures, measurement instruments and sampling -- Mission statement, goals, and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Community organizing and community building -- Identification and allocation of resources -- Marketing : developing programs that respond to the wants and needs of the priority population -- Implementation : strategies and associated concerns -- Evaluation : an overview -- Evaluation approaches and designs -- Data analysis and reporting.
'Planning, Implementing, and Evaluating Health Promotion Programs' provides students with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Seventh Edition features updated information throughout, including the new Responsibilities and Competencies generated from the Health Education Specialist Practice Analysis-2015 (HESPA-2015), and reflects the latest trends in the field.