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Marketing management for travel and tourism /
By: Pender, Lesley
.
Publisher: Cheltenham : Stanley Thornes (Publishers) Ltd., 1999Description: ix, 326 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0748727833; 9780748727834:.Subject(s): Tourist trade -- Marketing | Tourism -- Marketing | Travel -- MarketingDDC classification: 338.4791 Summary: Marketing Management for Travel and Tourism considers the application of the principles of marketing to the different sectors of the industry. It is designed to help students learn more effectively, with case studies and detailed references.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 338.4791 (Browse shelf(Opens below)) | 1 | Available | 0039811 |
Total holds: 0
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Includes bibliographical references and index.
Marketing Management for Travel and Tourism considers the application of the principles of marketing to the different sectors of the industry. It is designed to help students learn more effectively, with case studies and detailed references.