ATU Sligo /ATU St Angela's

go

Amazon cover image
Image from Amazon.com

Native advertising : the essential guide /

By: Lovell, Dale [author.].
Publisher: London : Kogan Page, 2017Description: xiv, 227 pages : illustrations, maps ; 74 cm.Content type: text | text | still image | cartographic image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9780749481162; 9780749481162:; 0749481161.Subject(s): Internet advertising | Advertising | Internet marketingDDC classification: 659.1 LOV
Contents:
Part 1. What is native advertising?: Why native advertising matters ; A brief history of native advertising ; The global native advertising market -- part 2. How can native advertising impact your business?: The different types of native advertising ; Who can benefit from native advertising? ; Measuring native advertising : how does it work? -- part 3. A practical guide to running native advertising: Getting started with native advertising ; Building a team for native advertising success ; The seven habits of highly effective native advertisers -- part 4. Native advertising in a wider business context: The business of digital ; The rise of the content studio ; Objections to native advertising ; part 5. The future of native advertising: Programmatic native advertising ; The next generation of native advertising ; Conclusion: A call to arms.
Summary: Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, packed with case studies and real world examples.
Star ratings
    Average rating: 0.0 (0 votes)

Includes bibliographical references and index.

Part 1. What is native advertising?: Why native advertising matters ; A brief history of native advertising ; The global native advertising market -- part 2. How can native advertising impact your business?: The different types of native advertising ; Who can benefit from native advertising? ; Measuring native advertising : how does it work? -- part 3. A practical guide to running native advertising: Getting started with native advertising ; Building a team for native advertising success ; The seven habits of highly effective native advertisers -- part 4. Native advertising in a wider business context: The business of digital ; The rise of the content studio ; Objections to native advertising ; part 5. The future of native advertising: Programmatic native advertising ; The next generation of native advertising ; Conclusion: A call to arms.

Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, packed with case studies and real world examples.

Share