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Basics of design : layout and typography for beginners /

By: Graham, Lisa.
Publisher: Clifton Park, N.Y. : Thomson/Delmar Learning, 2005Edition: 2nd ed.Description: xiv, 305 pages : illustrations (some color) ; 27 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 1401879527; 9781401879525:; 9781401879525.Subject(s): Layout (Printing) | Graphic design (Typography)DDC classification: 686.22 GRA
Contents:
[pt. 1:] Design & layout basics. 1. Before begin to design. Decide what you want to say -- Decide who your audience is -- Pick a design format -- Hints for effective copywriting -- Quick guide to design principles -- An overview of the design process -- 2. Emphasis. Why use emphasis? -- Decide what is most important -- Emphasis techniques -- Emphasis examples -- Too much of a good thing -- Advanced page analysis -- Advanced page analysis: emphasis -- 3. Contrast. Why use contrast? -- Contrast examples -- Advanced page analysis: contrast -- 4. Balance. Why use balance? -- Symmetrical versus asymmetrical balance -- A word about proportion -- Balance examples -- Advanced page analysis: balance -- 5. Alignment. Use alignment to improve your designs -- Text alignment -- Group related elements -- Alignment examples -- Advanced page analysis: alignment -- 6. Repetition. Unity and gestalt -- Repetition examples -- Too much of a good thing -- Advanced page analysis: repetition -- 7. Flow. What is flow? -- Verbal flow -- Visual flow -- Flow examples -- Advanced page analysis: flow -- 8. Images. Images add impact -- Photographs -- Illustrations -- A Word about clip art -- Type as image -- Dingbats -- 9. Color. Getting started with color -- The secret messages of color -- Color and computers -- Color examples -- Tips for using color -- [pt. 2:] Typography basics. 10. Overview of technical terms. Basic type terms -- Type anatomy -- Typefaces -- Type styles and type families -- Type sizes -- Weight -- Letterspacing, leading, and word spacing -- Type alignments -- Line length -- Categories of type -- Font software formats -- 11. A few simple type rules. Use plenty of contrast -- Emphasis again -- Keep Your typeface choices simple -- Avoid conflict -- Type combinations that work -- Type usage guidelines -- [pt. 3:] Projects & resources. 12. Focus on. . . Stationery sets -- Logos and logotypes -- Flyers -- Banners -- Posters -- Newsletters -- Resumes -- Book Jackets -- CD covers and labels -- 13. Tool and resources. Critique guide -- Typical design tools and technology -- Desktop publishing software -- Clip art and type sources -- Useful books and magazines.
Summary: Fully updated second edition which demystifies the design process with straightforward explanations of the fundamental principles that create first-rate visual design.
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Item type Current library Call number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 686.22 GRA (Browse shelf(Opens below)) Available 0081121
Total holds: 0

Includes bibliographical references (pages 295-297), glossary and index.

[pt. 1:] Design & layout basics. 1. Before begin to design. Decide what you want to say -- Decide who your audience is -- Pick a design format -- Hints for effective copywriting -- Quick guide to design principles -- An overview of the design process -- 2. Emphasis. Why use emphasis? -- Decide what is most important -- Emphasis techniques -- Emphasis examples -- Too much of a good thing -- Advanced page analysis -- Advanced page analysis: emphasis -- 3. Contrast. Why use contrast? -- Contrast examples -- Advanced page analysis: contrast -- 4. Balance. Why use balance? -- Symmetrical versus asymmetrical balance -- A word about proportion -- Balance examples -- Advanced page analysis: balance -- 5. Alignment. Use alignment to improve your designs -- Text alignment -- Group related elements -- Alignment examples -- Advanced page analysis: alignment -- 6. Repetition. Unity and gestalt -- Repetition examples -- Too much of a good thing -- Advanced page analysis: repetition -- 7. Flow. What is flow? -- Verbal flow -- Visual flow -- Flow examples -- Advanced page analysis: flow -- 8. Images. Images add impact -- Photographs -- Illustrations -- A Word about clip art -- Type as image -- Dingbats -- 9. Color. Getting started with color -- The secret messages of color -- Color and computers -- Color examples -- Tips for using color -- [pt. 2:] Typography basics. 10. Overview of technical terms. Basic type terms -- Type anatomy -- Typefaces -- Type styles and type families -- Type sizes -- Weight -- Letterspacing, leading, and word spacing -- Type alignments -- Line length -- Categories of type -- Font software formats -- 11. A few simple type rules. Use plenty of contrast -- Emphasis again -- Keep Your typeface choices simple -- Avoid conflict -- Type combinations that work -- Type usage guidelines -- [pt. 3:] Projects & resources. 12. Focus on. . . Stationery sets -- Logos and logotypes -- Flyers -- Banners -- Posters -- Newsletters -- Resumes -- Book Jackets -- CD covers and labels -- 13. Tool and resources. Critique guide -- Typical design tools and technology -- Desktop publishing software -- Clip art and type sources -- Useful books and magazines.

Fully updated second edition which demystifies the design process with straightforward explanations of the fundamental principles that create first-rate visual design.

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