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Facebook marketing : the essential guide for Irish organisations /

By: McDonnell, Louise [author.].
Publisher: Dublin, The Liffey Press, 2017Description: viii, 245 pages : illustrations (colour) ; 24 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 1908308990; 9781908308993; 9781908308993.Subject(s): Facebook (Electronic resource) | Internet marketing -- Ireland | Social media -- Economic aspects -- Ireland | Internet advertising -- Ireland | Web sites -- Ireland | Business -- Computer network resources | Business -- Ireland -- Computer network resourcesDDC classification: 658.872
Contents:
Acknowledgements -- Getting started -- Customer analysis and profiling -- Creating high quality content -- Maximising organic reach with Facebook -- Introduction to Facebook ads -- Case studies : Irish organisations using Facebook -- Facebook insights.
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Acknowledgements -- Getting started -- Customer analysis and profiling -- Creating high quality content -- Maximising organic reach with Facebook -- Introduction to Facebook ads -- Case studies : Irish organisations using Facebook -- Facebook insights.

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