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Marketing communications : a european perspective : [electronic book] /
By: De Pelsmacker, Patrick Prof [author.].
Contributor(s): Geuens, Maggie Prof [author.] | Van Den Bergh, Joeri [author.] | ProQuest [vendor].
Publisher: Harlow, United Kingdom : Pearson, 2017Edition: 6th edition.Description: 1 online resource (648 pages).Content type: text | text Media type: computer | computer Carrier type: online resource | online resourceISBN: 9781292135793; 9781292135793:; 1292135794.Subject(s): Marketing
| Communication in marketing -- Europe | Business communication | Social mediaOnline resources: Access ebook here Summary: Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Ebook
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ATU Sligo Yeats Library eBook | Available Online |
Total holds: 0
Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.