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Business model generation : a handbook for visionaries, game changers, and challengers /

By: Osterwalder, Alexander [author.].
Contributor(s): Pigneur, Yves [author.] | Clark, Tim, 1956- [editor,, contributor.] | Smith, Alan [book designer.].
Series: Strategyzer series: Publisher: Hoboken, New Jersey : Wiley, 2010Description: 281 pages : illustrations (some colour) ; 19 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9780470876411; 9780470876411:; 0470876417; 2839905809; 9782839905800.Other title: Handbook for visionaries, game changers, and challengers.Subject(s): Business planning | Business planning -- Methodology | New business enterprises | Strategic planningDDC classification: 658.4012
Contents:
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Includes bibliographical references (page 276).

Definition of a business model -- The 9 building blocks -- The business model canvas -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- Business model design process -- Outlook -- Where did this book come from?

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