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Event sponsorship and fundraising : an advanced guide /

By: Lunt, Tom [author.].
Contributor(s): Nicotra, Eva [author.].
Publisher: London ; New York : Kogan Page Limited, 2019Copyright date: ©2019Description: xxv, 259 pages ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749480929; 9780749480929:; 0749480920.Subject(s): Corporate sponsorship | Special events -- Management | Special events -- MarketingDDC classification: 394.2068 LUN
Contents:
Introduction to event sponsorship, fundraising, partnerships and relationship development -- Event sponsorship at the centre of the integrated marketing communications mix -- Delivering event sponsorship campaigns -- Identifying and securing sponsors and funding opportunities -- Prospecting for grant funding and sponsorship: case studies from Scottish cycling events -- Preparing and delivering a sponsorship pitch -- Managing relationships with sponsors and funding bodies -- Legal issues in event sponsorship and fundraising -- Evaluating sponsorship and grant-making relationships -- Where next for event sponsorship and fundraising? -- Practical templates to kick-start your event sponsorship and fundraising -- Afterword: building your career in sponsorship and fundraising.
Summary: Receive a thorough introduction to the subject of event management and sponsorship with this upper level textbook, encompassing all the critical aspects in one resource.
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Includes bibliographical references and index.

Introduction to event sponsorship, fundraising, partnerships and relationship development -- Event sponsorship at the centre of the integrated marketing communications mix -- Delivering event sponsorship campaigns -- Identifying and securing sponsors and funding opportunities -- Prospecting for grant funding and sponsorship: case studies from Scottish cycling events -- Preparing and delivering a sponsorship pitch -- Managing relationships with sponsors and funding bodies -- Legal issues in event sponsorship and fundraising -- Evaluating sponsorship and grant-making relationships -- Where next for event sponsorship and fundraising? -- Practical templates to kick-start your event sponsorship and fundraising -- Afterword: building your career in sponsorship and fundraising.

Receive a thorough introduction to the subject of event management and sponsorship with this upper level textbook, encompassing all the critical aspects in one resource.

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