Selling and negotiation skills : a pragmatic approach /
By: Chaudhary, Prashant Vilas [author.].
Publisher: New Delhi, India ; SAGE, 2019Description: xxiii, 272 pages : illustrations ; 25 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9789353282127; 9789353282127:; 9353282128.Subject(s): Selling | Negotiation in businessDDC classification: 658.85Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.85 CHA (Browse shelf(Opens below)) | 1 | Available | 0082349 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.85 CHA (Browse shelf(Opens below)) | 2 | Available | 0082351 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.85 CHA (Browse shelf(Opens below)) | 3 | Available | 0082350 |
Includes bibliographical references and index.
Selling : fundamentals and modern practices -- Selling process : journey towards closing the deal -- Fundamental concepts, types and conceptual instruments of negotiation -- Styles, strategies and tactics of negotiation -- Negotiation process -- Dealing with "difficult" people and situations -- Case study negotiated resolution of Dokalam Standoff.
An indispensable companion to every student and professional who hopes to master the art of negotiation and selling. In today's challenging business environment and transforming consumer behaviour, selling and negotiation skills are paramount in gaining competitive advantage and to drive success. This comprehensive yet concise book dwells upon these critical skills at large, covering the varied sales approaches and strategies along with negotiation styles and tactics. The text is interspersed with numerous illustrative examples from diverse real-life situations for an easy understanding of the subject.