Research methods in tourism, hospitality & events management /
By: Brunt, Paul [author.].
Contributor(s): Horner, Susan [author.] | Semley, Natalie [author.].
Publisher: London : Sage Publications, 2017Description: xvi, 344 pages : illustrations ; 23 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 1473919142; 9781473919143:; 9781473919143; 9781473919150; 1473919150.Other title: Research methods in tourism, hospitality and events management.Subject(s): Tourism -- Research -- Methodology | Tourism -- Management | Hospitality industry -- Research | Hospitality industry -- Management | Special events -- Management -- Research | Special events -- ManagementDDC classification: 338.4791072Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Includes bibliographical references and index.
What is research? -- (Market) research methods -- Planning a project -- Selecting a sample -- Quantitative data collection methods -- Qualitative data collection methods -- Analysing the data : a quantitative approach -- Analysing the data : a qualitative approach -- Writing up, presenting and publishing the results.
This text offers a step-by-step approach to guide students through the whole research process from initial ideas, through to writing up and presenting the findings.