Crackle and fizz : essential communication and pitching skills for scientists : [electronic book] /
By: Van den Brul, Caroline [author.].
Contributor(s): Rothwell, Nancy [writer of foreword.] | ProQuest [vendor.].
Publisher: London : Imperial College Press, [2014]Description: 1 online resource (xvi, 200 pages) : illustrations.Content type: text | text | still image Media type: computer | computer Carrier type: online resource | online resourceISBN: 9781783262854; 9781783262854:; 1783262850.Subject(s): Communication in scienceOnline resources: Access ebook hereItem type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Ebook | ATU Sligo Yeats Library eBook | Available Online |
Includes bibliographical references and index.
Your audience: the person or people whose full engagement you need -- Change and affect: gives communication its meaning and impact -- Lure: an enticement, usually with a bait, offering the promise of a reward -- World: the contextual space in which your narrative will unfold -- Character: you! -- the audience's guide, in search of a prize -- Big hook: a puzzle which drives the narrative -- Plot: the perilous journey to solve the puzzle and reach the prize -- Structure: making the whole more than the sum of its parts -- Make your pitch crackle: how to persuade, to win support.