Includes bibliographical references and index.

Introduction to consumer behavior -- Consumer research methods -- Perspectives on products -- The consumer's journey -- Sensory perception in a consumption context -- Memory and priming -- Sociocultural and interpersonal influences on consumer behavior -- Vulnerability in adult consumers -- Children as consumers -- Nonhuman animals as consumers and consumption objects -- The rise of collaborative consumption and the sharing economy / William Barnes and Greg Hill -- Technology's impact on consumer behavior.

Balancing a strong academic foundation with a practical approach, this textbook emphasises that consumer behaviour does not simply equate to buyer behaviour. Examining the thoughts, feelings and behaviours that shape consumers' attitudes and motivations in relation to brands, products and marketing messages, it provides an overview of consumer behaviour; explores the processes by which consumers create meaning from the messages and information they are bombarded with; focuses on vulnerable consumers, who are liable to be exploited by unscrupulous marketers and other consumers; and discusses changes in consumption practices as a result of new technology and the greater emphasis on corporate social responsibility.