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Consumer behavior /
By: Hoyer, Wayne D
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Contributor(s): MacInnis, Deborah J.
Publisher: Boston : Houghton Mifflin, c1997Description: xxviii, 675 p. : ill. (some col.), col. map ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0395665922 (student book); 9780395665923; 0395843855.Subject(s): Consumer behaviorDDC classification: 658.8342
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.8342 HOY (Browse shelf(Opens below)) | 1 | Available | M025851 | ||
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ATU Sligo Yeats Library Withdrawn | 658.8342 HOY (Browse shelf(Opens below)) | 1 | Available | 0040221 |
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| 658.8342 Consumer behavior / | 658.8342 EVA Applied consumer behaviour / | 658.8342 GUN Consumer profiles : an introduction to psychographics / | 658.8342 HOY Consumer behavior / | 658.8342 SCH Consumer behavior / | 658.8342094 European perspectives on consumer behaviour / | 658.839417 DOM Marketing research in Ireland : theory and practice / |
Includes bibliographical references (p. 555-648) and indexes.