Consumer behaviour : a European perspective /
By: Solomon, Michael R [author.].
Contributor(s): Askegaard, Søren [author.] | Hogg, Margaret K [author.] | Bamossy, Gary J [author.].
Publisher: Harlow, England : Pearson, 2019Edition: 7th edition.Description: xxxiii, 612 pages : colour illustrations ; 27 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9781292245423; 9781292245423:; 1292245425.Other title: Consumer behavior.Subject(s): Consumer behavior -- Europe | Business and ManagementDDC classification: 658.8342Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.8342 SOL (Browse shelf(Opens below)) | 1 | Available | 0083204 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.8342 SOL (Browse shelf(Opens below)) | 2 | Available | 0083203 |
Revised edition of Consumer behaviour, [2016].
Includes bibliographical references, glossary and indexes.
Consumer behaviour and consumer society -- Shopping, buying and disposing -- Perception and meaning -- The self -- Motivation, lifestyles and values -- Learning and memory -- Attitudes -- Decision-making -- Groups and social media -- European families: types, structures, decision-making and age cohorts -- Income and social class -- Culture and consumer behaviour -- Cultural change processes.
Now in its seventh edition, 'Consumer Behaviour' provides themost comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it ideal for second- and third-year undergraduates as well as Master's students.