ATU Sligo /ATU St Angela's

go

Amazon cover image
Image from Amazon.com

CMO to CRO : the Revenue Takeover by the Next Generation Executive /

By: Geller, Mike.
Contributor(s): Keenan, Rolly [author] | Starr, Brandi [author].
Publisher: USA : BookBaby, 2021Description: 260 p. : ill. ; 26 cm.ISBN: 9781544517803.Subject(s): Marketing -- Management | Revenue managementGenre/Form: Electronic books.DDC classification: 658.872
Contents:
Intro -- Introduction -- Part I: The Problem -- 1. Enough Is Enough -- 2. What Gets Measured Gets Done -- 3. Too Much Tech, Not Enough Strategy -- 4. Not My Monkeys, Not My Circus -- 5. Why It All Matters -- Part II: The Future -- 6. If It Isn't Working for the Customer, It Isn't Working -- 7. Line Up Behind the Tech: RevOps -- 8. The Modern Front Office -- 9. The Domino Effect -- 10. The "Open Concept" Revenue Team -- Part III: How You Get There -- 11. Pick Your Path -- 12. Have the Right Tech -- 13. Building RevOps -- 14. What REAL Change Looks Like -- 15. Introducing the Chief Revenue Officer -- Conclusion -- Acknowledgments -- About the Authors
Star ratings
    Average rating: 0.0 (0 votes)

Intro -- Introduction -- Part I: The Problem -- 1. Enough Is Enough -- 2. What Gets Measured Gets Done -- 3. Too Much Tech, Not Enough Strategy -- 4. Not My Monkeys, Not My Circus -- 5. Why It All Matters -- Part II: The Future -- 6. If It Isn't Working for the Customer, It Isn't Working -- 7. Line Up Behind the Tech: RevOps -- 8. The Modern Front Office -- 9. The Domino Effect -- 10. The "Open Concept" Revenue Team -- Part III: How You Get There -- 11. Pick Your Path -- 12. Have the Right Tech -- 13. Building RevOps -- 14. What REAL Change Looks Like -- 15. Introducing the Chief Revenue Officer -- Conclusion -- Acknowledgments -- About the Authors

Share