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Tourism marketing : in the age of the consumer /
By: Morrison, Alastair M [author.].
Publisher: Abingdon, Oxon ; New York : Routledge, 2022Description: xxvi, 757 pages : illustrations (color) ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780415726351; 9780415726368.Subject(s): Tourism -- Marketing | Hospitality industry -- Marketing | Service industries -- MarketingDDC classification: 338.47910688
Partial contents:
Part 1. THE CONSUMER -- Part 2. THE STRATEGY -- Part 3. THE IMPLEMENTATION -- Part 4. THE TOURISM PRODUCT -- Part 5. THE EVALUATION OF TOURISM MARKETING.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 338.47910688 MOR (Browse shelf(Opens below)) | Available | 0084617 | ||
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ATU Sligo Yeats Library Main Lending Collection | 338.47910688 MOR (Browse shelf(Opens below)) | Available | 0084619 | ||
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ATU Sligo Yeats Library Main Lending Collection | 338.47910688 MOR (Browse shelf(Opens below)) | Available | 0084618 |
Total holds: 0
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| 338.47910688 HUD Marketing for tourism, hospitality & events : a global & digital approach / | 338.47910688 HUD Marketing for tourism, hospitality & events : a global & digital approach / | 338.47910688 MOR Tourism marketing : in the age of the consumer / | 338.47910688 MOR Tourism marketing : in the age of the consumer / | 338.47910688 MOR Tourism marketing : in the age of the consumer / | 338.47910688 NYK Marketing your city, U.S.A. : a guide to developing a strategic tourism marketing plan / | 338.47910688 OZT Digital marketing and social media strategies for tourism & hospitality organizations / |
Includes bibliographical references and index.
Part 1. THE CONSUMER -- Part 2. THE STRATEGY -- Part 3. THE IMPLEMENTATION -- Part 4. THE TOURISM PRODUCT -- Part 5. THE EVALUATION OF TOURISM MARKETING.