Service marketing /
By: Rust, Roland T
.
Contributor(s): Zahorik, Anthony J
| Keiningham, Timothy L
.
Publisher: New York : HarperCollins College Publishers, c1996Description: xx, 508 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0673991458; 9780673991454.Subject(s): Service industries -- Marketing![](/opac-tmpl/bootstrap/images/filefind.png)
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Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.8 RUS (Browse shelf(Opens below)) | 1 | Available | 0040476 |
Total holds: 0
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658.8 PIN The experience economy / | 658.8 PIN The experience economy / | 658.8 PIN The experience economy / | 658.8 RUS Service marketing / | 658.8 SHA Marketing payback : is your marketing profitable? / | 658.8 SHE Handbook of relationship marketing / | 658.8 SHE Does marketing need reform? : Fresh perspectives on the future / |
Includes bibliographical references and index.