Brands : the new wealth creators /
Contributor(s): Hart, Susannah
| Murphy, John M.
Publisher: Houndmills, Basingstoke, Hampshire : Macmillan Business : Interbrand, 1998Description: xvi, 224 p., [8] p. of plates : ill. (some col.) ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0333659082; 9780333659083:; 0333659090 (pbk.).Subject(s): Brand name products -- United States | Trademarks | Brand name products | Brand name products -- MarketingDDC classification: 658.827 Summary: Brands are increasingly becoming a service sector phenomenon rather than a name attached to a manufactured product. This collection of papers examines branding from a number of viewpoints including marketing, advertising, PR and retailing.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.827 (Browse shelf(Opens below)) | 1 | Available | 0035963 |
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Includes bibliographical references and index.
Brands are increasingly becoming a service sector phenomenon rather than a name attached to a manufactured product. This collection of papers examines branding from a number of viewpoints including marketing, advertising, PR and retailing.
Includes index.