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Consumer behavior and marketing strategy.
By: Peter, J Paul.
Contributor(s): Olson, Jerry.
Publisher: Maidenhead : McGraw-Hill, 2005Edition: 7th.Description: pbk;xxv;578p;25cm.ISBN: 0071111778.Subject(s): Business | Marketing | Consumer behaviourDDC classification: 658.8342| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU St Angela's McKeown Library Main Lending Collection | 658.8342 PET (Browse shelf(Opens below)) | Available | T23367 |
Total holds: 0
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| 658.8342 LIN Consumer behaviour : Irish patterns and perspectives / | 658.8342 LIN Consumer behaviour : Irish patterns and perspectives / | 658.8342 O'SH Why people buy. | 658.8342 PET Consumer behavior and marketing strategy. | 658.8342 RAY The trend forecaster's handbook / | 658.8342 RIC Understanding customers. | 658.8342 SET Consumer behaviour. |
bibliographical references and index.