Includes bibliographical references and index.

PART 1 FOUNDATIONS OF QUALITATIVE RESEARCH Chapter 1 Why and how to do qualitative researchChapter 2 The qualitative-quantitative distinctionChapter 3 Theoretical frameworksChapter 4 Methods and data in qualitative researchChapter 5 Texts as data in qualitative researchPART 2 RESEARCH DESIGNChapter 6 Formulating a research questionChapter 7 Choosing and constructing the research designChapter 8 Planning the process in qualitative researchChapter 9 Ethics of doing qualitative researchChapter 10 Using the existing literatureChapter 11 Entering the fieldChapter 12 SamplingChapter 13 Extending qualitative designs with triangulationPART 3 VERBAL DATAChapter 14 Collecting verbal dataChapter 15 Doing interviewsChapter 16 Doing focus groupsChapter 17 Using narrative dataPART 4 DATA BEYOND TALKChapter 18 Collecting data beyond talkChapter 19 Observation and ethnographyChapter 20 Visual data: photography, film and videoChapter 21 Using documents as dataChapter 22 Digital and social media researchPART 5 QUALITATIVE DATA ANALYSISChapter 23 Analyzing qualitative dataChapter 24 Transcription and data managementChapter 25 Grounded theory codingChapter 26 Thematic coding and content analysisChapter 27 Using naturally occurring data: conversation, discourse and hermeneutic analysisChapter 28 Using software in qualitative data analysisPART 6 GROUNDING, WRITING AND OUTLOOKChapter 29 Quality of qualitative research: criteria and beyondChapter 30 Writing qualitative researchChapter 31 State of the art and the future.

The definitive guide to the full qualitative research process, from design to dissemination, this is everything you need to understand how good quality research is produced, and how to find, use and enrich your own work with it.