Public sector marketing / Tony Proctor.
By: Proctor, Tony.
Publisher: Harlow : Financial Times Prentice Hall, 2007Description: xvii, 225 p. : ill. ; 25 cm.ISBN: 9780273708094; 0273708090.Subject(s): Government marketingDDC classification: 352.748Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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ATU St Angela's McKeown Library Main Lending Collection | 352.748 PRO (Browse shelf(Opens below)) | Available | T35727 |
Formerly CIP. Uk
Includes bibliographical references and index.
Marketing in the public sector -- The stakeholder value approach -- Creating and measuring stakeholder value -- Developing and implementing strategies -- Value drivers, portfolio assessment and planning ahead -- Marketing research -- Market measurement and forecasting demand -- The marketing planning process -- Corporate brand building and delivering the service -- Pricing services -- Communicating values -- Social marketing -- Internal marketing -- Marketing via the Internet and intranet.