ATU Sligo /ATU St Angela's

go

Amazon cover image
Image from Amazon.com

Public sector marketing / Tony Proctor.

By: Proctor, Tony.
Publisher: Harlow : Financial Times Prentice Hall, 2007Description: xvii, 225 p. : ill. ; 25 cm.ISBN: 9780273708094; 0273708090.Subject(s): Government marketingDDC classification: 352.748
Contents:
Marketing in the public sector -- The stakeholder value approach -- Creating and measuring stakeholder value -- Developing and implementing strategies -- Value drivers, portfolio assessment and planning ahead -- Marketing research -- Market measurement and forecasting demand -- The marketing planning process -- Corporate brand building and delivering the service -- Pricing services -- Communicating values -- Social marketing -- Internal marketing -- Marketing via the Internet and intranet.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU St Angela's McKeown Library Main Lending Collection 352.748 PRO (Browse shelf(Opens below)) Available T35727
Total holds: 0

Formerly CIP. Uk

Includes bibliographical references and index.

Marketing in the public sector -- The stakeholder value approach -- Creating and measuring stakeholder value -- Developing and implementing strategies -- Value drivers, portfolio assessment and planning ahead -- Marketing research -- Market measurement and forecasting demand -- The marketing planning process -- Corporate brand building and delivering the service -- Pricing services -- Communicating values -- Social marketing -- Internal marketing -- Marketing via the Internet and intranet.

Share