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Principles of internet marketing /
By: Hanson, Ward A
.
Publisher: Cincinnati, Ohio : South-Western College Pub., c2000Description: xix, 467 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0538875739 (softcover : alk. paper); 9780538875738:.Subject(s): Internet marketingDDC classification: 658.84 Summary: This textbook shows what makes the Internet new and different, the techniques that work and those which don't, and how the Internet is creating value for customers and profits for companies.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.84 HAN (Browse shelf(Opens below)) | 1 | Available | 0045275 |
Total holds: 0
Includes bibliographical references and index.
This textbook shows what makes the Internet new and different, the techniques that work and those which don't, and how the Internet is creating value for customers and profits for companies.