Ecommerce : formulation of strategy /
By: Plant, Robert T
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Publisher: Upper Saddle River, NJ : Financial Times/Prentice Hall, c2000Description: xxiv, 343 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0130198447 (pbk.); 9780130198440:.Subject(s): Electronic commerce -- Case studies | Electronic commerce | Business planning -- Case studies | Business planningDDC classification: 658.4012 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.4012 PLA (Browse shelf(Opens below)) | 1 | Available | 0042729 |
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Includes bibliographical references and index.
Formulating an Internet strategy in a networked world -- Creating an integrated e-commerce strategy -- Ownership issues -- E-strategy leadership through a technology focus -- Developing a market focus: sector strategies in segmenting markets -- Service leadership: adding value to the customer at every point of contact -- E-branding: the emergence of new global brands -- Formulating an internet rollout strategy -- Internet strategy effectiveness: a scorecard approach -- Waves of the future: issues that will shape the formulation of strategy -- Views from the edge: conversations with executives: travel related services, financial services, power utility, telecommunications, healthcare services -- Featured IBM technology in Charles Schwab case study.
Robert Plant provides planning strategy backed up by interviews with key people in the companies moving to establish a strategy in e-commerce. The author covers the four areas a company can gain ground online: technology, branding, service and markets.